Adidas unveiled Web3 “Residency” program to empower NFT artists

Sportswear giant Adidas recently unveiled an innovative residency program to nurture Web3 creators. The initiative aims to develop artist-driven NFTs and digital products.

Dubbed “Residency by Adidas”, it’s part of the company’s Three Stripes Studio division launched earlier this year. The program will host diverse global digital artists to collaborate on crossover physical and digital works.

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